Our WorksEmpowering Mobility with Zero Commission
The Driver app was native Android designed for quick Onboarding for native language users in Hyderabad. The unique flows included multi-mobility metro booking and a new interface for ride acceptance that minimised accidental acceptance leading to cancellations later. The app was built with Drivers giving feedback even during the early design stage.
- Client
- Yaary Driver - Android App
- Year
- Service
- Mobility Platform Integration, Technology Enablement
Overview
Yaary is a driver-focused mobility platform in India that aims to provide affordable, fast, and reliable rides while empowering smaller players in the mobility ecosystem. The platform operates on a 0% commission model, which distinguishes it from many competitors. Yaary’s primary goal is to enable technology for small fleet owners, auto associations, and electric vehicle providers, facilitating their integration into the broader mobility network.
Key Features and Services
- Zero Commission Model: Yaary offers its services at 0% commission, allowing small businesses and individual drivers to maximize their earnings.
- Technology Integration: The platform supports integration with open protocols such as BECKN/ONDC, ensuring seamless connectivity and interoperability.
- Broad User Base: By leveraging existing customer bases from platforms like PhonePe and WhatsApp, Yaary ensures a steady stream of riders for its diverse mobility services.
- Stakeholder Support: Yaary collaborates with small fleet owners, auto associations, and electric vehicle providers to enhance their capabilities and service offerings.
Challenge: Balancing Familiarity and Uniqueness
Building a driver experience that felt familiar while maintaining a distinct brand voice was a key challenge. The goal was to retain established industry patterns while introducing unique elements that improved usability and driver control.
Key Innovations
Multi-Lingual Support & Micro-Interactions: Ensuring smooth onboarding through localized language options and subtle UI cues that guided drivers through the app.
Intentional Friction for Awareness: Since drivers often juggle 3-4 apps simultaneously, we introduced deliberate friction in key areas to ensure they were fully aware of their actions, preventing accidental missteps.
Cancellation Experience Optimization: Designing a cancellation flow that balanced fairness for both drivers and riders while maintaining transparency.
On-Ground Insights & Continuous Iteration
The team spent significant time on the ground with drivers, observing their behaviors and gathering real-time feedback.
Iterations were made continuously based on immediate feedback loops, refining the experience to better suit driver needs.
What we did
- Mobile App Design
- Branding
- Marketing Design
- Recon Dashboard
Collaborating with DesignPettai felt more like a partnership than a typical client relationship. They truly connected with our mission to reinvent mobility. Sathyan and his team have a deep understanding of Product and Design, making the entire process seamless.
Co-founder, Triffy
- Product Launch
- 3 Months
- Less time to Market
- 50%
